The media capital of the world is New York City and no star shines brighter in New York; than the Yankees shortstop Derek Jeter. He might have more fan support than any other athlete in any other city. Mr. Jeter certainly has one of the largest cities in the world on his side. This slick fielding shortstop never seems to disappoint the crowd either and sends excitement through out the Big Apple with his glove and his bat too!

G2 - Derek Jeter

http://www.youtube.com/watch?v=zqTXMhS6EO8

It’s no big surprise that a company would not want Derek Jeter promoting their products. Baseball season is still a couple of months away from the start and the Yankee Fans missing their Derek Jeter; now can bring him to their phones. Playphone a company that is one of the largest distributors of mobile games, ringtones, wallpaper, videos and other things users can personalize, can deliver those Derek Jeter Super Bowl Ads to their phones.

I think Gatorade has made a wise decision by taking their sports drink and doing a commercial with Jeter. I like how the city is changing into a baseball diamond as Jeter struts through it. At the end you get to see a home plate in the middle of the street! I believe Jeter could get a home plate on one of the streets in New York if he really wanted to. Playphone certainly sees the value of Jeter and giving their customers the ability to add New York’s finest to their cell phones. There is no longer a need to be at home playing games on your television sets, when you can take your games and Derek Jeter with you. So Yankee Fans can now treat their self to more of Jeter and other great things; that can be added on to their cell phones.