It appears the most popular search engine in the world likes more words in links. The new ways Google has been testing and check up on websites has changed dramatically over the last 6 months or so. One of the big changes is in the short one or two word links you can find on different websites. If webmasters want to keep their current rankings at Google or try to move up their listings there, might want to consider adding more words into their anchor text. If you have a page that you sell teddy bears on, instead of just using the words “teddy bears” as a link, see if “cute teddy bears” or “free lovable teddy bears” will help generate a better listing at Google. Just adding in one or two more words to the anchor text might be the difference in your website being on the first page of a search term or on the other pages that no one ever looks at. You do want to be first on the most popular search terms for your website, if you want people to find you through search engines. This might be accomplished better now, if you will choose to use longer anchor texts as the links on your website. Just because you add in “soft and cuddly teddy bears” into the anchor text, does not mean that your website won’t come up when an online user searches for “teddy bears”. Play around with longer links on your pages and let me know if you see the longer anchor text help you get better search engine rankings at Google.
Google Favors Longer Anchor Text
April 22nd, 2008 by admin
0
Posted in SEO Source
